by Lyndsey Davis | Jun 10, 2026 | Craft and Hobby, Floral Design, Home Decor, OASIS Floral Products, Product Responsibility and Innovation, Retail, Story, Sustainability
When Smithers-Oasis UK noticed that door wreath making was trending across craft communities, they saw an opportunity to share the joy of building a floral masterpiece from scratch. With their deep roots in floristry, they were perfectly positioned to help beginners...
by Lyndsey Davis | Mar 30, 2026 | Craft and Hobby, Floral Design, FloraLife, Floriculture, Product Responsibility and Innovation, Retail, Story
Consumers aren’t always aware of the best care practices for flower arrangements, and they don’t have many resources where they can get quick tips. With that in mind, FloraLife designed a new way to deliver simple, essential flower care knowledge with every bouquet....
by Lyndsey Davis | Feb 17, 2026 | Craft and Hobby, Floral Design, Floriculture, OASIS Floral Products, Product Responsibility and Innovation, Story
Expanding its eco-friendly floral design options, Smithers-Oasis Germany launched OASIS® BLACK BIOLIT® Planting Bowls, a sustainable and stylish container for planting. Available in many shapes and sizes, this line is made entirely from recycled paper and is...
by Lyndsey Davis | Jan 16, 2026 | Craft and Hobby, Floral Design, FloraLife, Home Decor, Home Gardening, Product Responsibility and Innovation, Retail, Story, Sustainability
For the first time since its inception, FloraLife is offering its products directly to consumers! Using the same proven technology professional florists have trusted for decades, FloraLife is now offering their products to consumers and flower enthusiasts with their...
by Lyndsey Davis | Dec 1, 2025 | Community Engagement, Craft and Hobby, Floral Design, FloraLife, Floriculture, OASIS Floral Products, Story, Sustainability
Smithers-Oasis France brought holiday floral fun to social media through their Christmas Advent Calendar campaign. Each day on Instagram and Facebook, followers unwrapped a new spotlighted product. To keep audiences engaged, Smithers-Oasis France posted a...
by Daniel Sferra | Sep 23, 2024 | Community Engagement, Craft and Hobby, Floral Design, Home Decor, Home Gardening, Hospitality, OASIS Floral Products, Story, Sustainability
Smithers-Oasis North America and the Society of American Florists (SAF) joined hands to bring flowers and smiles to the streets of Kent, Ohio. A group of the company’s employees came together to demonstrate a simple act of kindness: giving flowers to passersby on the...
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