Consumers aren’t always aware of the best care practices for flower arrangements, and they don’t have many resources where they can get quick tips. With that in mind, FloraLife designed a new way to deliver simple, essential flower care knowledge with every bouquet.
The resulting program – Flower Food for Thought – includes forty-eight unique flower food sachets, featuring flower meanings, fun facts, and care & handling tips. The messages are also available on their website and social media platforms, further broadening their reach to consumers. Available in ten different languages, the new packaging was a success! Customers gained the knowledge to properly care for their flowers, and that knowledge helped them keep their flowers fresh for longer.
As the program evolved, FloraLife added QR codes on flower food sachets. This expansion of Flower Food for Thought directed consumers to instructions on the proper use of FloraLife® Flower Food and guidance on preparing flowers where to place them in a home, and how to continue their care.
“Don’t place me near drafts, fans or vents or my precious moisture will be gone with the wind!”