Smithers-Oasis France brought holiday floral fun to social media through their Christmas Advent Calendar campaign. Each day on Instagram and Facebook, followers unwrapped a new spotlighted product. To keep audiences engaged, Smithers-Oasis France posted a product-related question daily. Followers jumped into the comments with their guesses, all hoping to win that day’s featured item. At day’s end, the correct answer was revealed and one winner was chosen.
Visitors learned practical tips, such as the best way to soak OASIS® Floral Foam, the unique benefits of OASIS® EYCHENNE® All Black™ Floral Foam, and clever ways to use FloraLife® Flower Food packets as communication tools for customers. By visiting daily, Instagram followers expanded their product knowledge, connected with fellow creatives, and enjoyed a festive space where learning and holiday spirit intertwined.
