by Lyndsey Davis | Sep 20, 2024 | Community Engagement, Craft and Hobby, Floral Design, OASIS Floral Products, Retail, Story, Sustainability
Smithers-Oasis strives to take an active role in learning, sharing knowledge, and actively participating in conversations concerning florists to improve the floral industry. When the Japan Floral Marketing Association (JFMA) was first formed in Tokyo in the spring of...
by Aimee Neff | Jul 7, 2022 | Floral Design, FloraLife, OASIS Floral Products, Story
Since its creation in 1954, OASIS® Floral Foam has made life’s important moments even more special. Its innovative formulation allows flowers to stay fresher longer – particularly when used in combination with FloraLife® flower food – and for extravagant designs to be...
by Aimee Neff | Jul 6, 2022 | Craft and Hobby, Floral Design, Floriculture, Home Decor, OASIS Floral Products, Retail, Story
OASIS® Floral Foam allows florists to bring to life their most ornate designs with its powerful utility to keep flowers hydrated and fresh. So, when florist Jang Eun Ok needed to keep her arrangements watered while being transported, she knew OASIS® Floral Foam would...
by Aimee Neff | Jul 6, 2022 | Floral Design, Floriculture, OASIS Floral Products, Story
Valentine’s Day and Mother’s Day are commonly associated with flowers. However, they are not the only holidays where flowers play a key role in traditions. In Western Europe, All Saints’ and All Souls’ Day celebrate Catholic saints and deceased relatives. Floral...
by Aimee Neff | Oct 15, 2021 | Floral Design, OASIS Floral Products, Product Responsibility and Innovation, Story
After years of research and development, OASIS® TerraBrick® Floral Media is the most impactful invention in the floral design industry since the creation of OASIS® Floral Foam over 65 years ago. Made with plant-based, renewable, natural coir and a compostable binder,...
by Aimee Neff | Oct 15, 2021 | Community Engagement, Floral Design, FloraLife, OASIS Floral Products, Story
During the COVID-19 lockdown, Smithers-Oasis India began holding webinars where florists from around the world could share their knowledge on a specific topic. Kevin Teo, Sales and Marketing Manager for Smithers-Oasis Malaysia and a florist, has experience carving...
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