The Festival de Flores y Jardines is an annual showcase of floral art and sculptures that welcomes visitors from around the globe. The festival is hosted in Polanco, Mexico City, Mexico, home to some of the most prestigious and esteemed stores, and lasts four days in early April.
Established in 2017, the festival was created to celebrate the spring season, promote floral art, and raise awareness about nature conservation. During the event, venues on one of the most luxurious streets, Avenida Presidente Masarik, invite visitors to admire the collaborative creative efforts between florists and the businesses.
Thousands visit every year to see the boutiques, restaurants, and local businesses’ balconies and facades adorned with lavish fresh cut floral arrangements. Themes are given by the organizing committees and then followed by floral designers, landscapers, and architects. Through the festival, the Smithers-Oasis Mexico team is given the opportunity to support local florists and business owners by providing a wide array of products, customized items, and other supplies for a cost basis.
The Smithers-Oasis Mexico team sponsored Telcel, Sanborns, and Tierra Garat, who created floral sculptures of monarch butterflies, owls, and a jungle scene. Many of Smithers-Oasis’s branded products were used to produce the spectacular festival décor; OASIS® Floral Foam formed the complex shapes, Design Master® sprays boosted the vibrant colors, and FloraLife® Postharvest Products extended the lives of the arrangements. Enhanced by many of Smithers-Oasis Mexico’s creative design solutions, the artists bring businesses to life by transforming their exteriors into magical, immersive experiences for guests.