Smithers-Oasis strives to take an active role in learning, sharing knowledge, and actively participating in conversations concerning florists to improve the floral industry. When the Japan Floral Marketing Association (JFMA) was first formed in Tokyo in the spring of 2000, Smithers-Oasis Japan knew this was a crucial opportunity to connect and engage with the florist community.
One executive member represents Smithers-Oasis Japan and serves as leadership within JFMA, participating in conversations to find new and innovative ways to evolve the floriculture industry.
The diverse group of stakeholders includes retail florists, flower auction markets, and suppliers, ensuring many different perspectives are considered when evaluating new programs. They cover topics such as the significance of flowers in celebrations, traditional practices such as ikebana (the Japanese art of flower arrangement), and the creation of new flower varieties to anticipate where the industry is headed.
With decades of experience in the industry, Smithers-Oasis Japan has a deep understanding of the ever-evolving needs of florists to maintain the authentic expression of Japanese floristry. Through projects, meetings, and educational lessons within JFMA, they share valuable insights and strategies to elevate standards and practices within the industry.
Japanese floral design is not just an art form; it’s a cultural treasure that is appreciated worldwide. The cooperation between the members of the JFMA group builds florists’ connections and allows the passionate network of creative professionals to flourish. This collaborative spirit embodies the essence of JFMA and Smithers-Oasis Japan’s dedication to celebrating the joy and beauty of flowers, both locally and globally.