Society of American Florists honors Robert Williams II

The U.S. floral industry trade association honored Robert Williams II, AAF, in September for excellence in professional floral communication with induction into the Society of American Florists’ (SAF) Professional Floral Communicators – International (PFCI), the floral industry’s speakers bureau. As the vice president of North American Operations for Smithers-Oasis, Williams addresses industry trade associations, retail groups and professional and academic conferences. His industry programs are tailored specific to the audience (growers, wholesalers or retailers). Williams …

Smithers-Oasis expanding production of Floralife® brand postharvest products in Belgium

Smithers-Oasis Company is expanding its facility in Belgium, adding manufacturing capabilities to better serve its customers throughout Europe for products marketed under its OASIS® Floralife® brand postharvest products. “Europe continues to be a thriving market for our OASIS® Floralife® brand postharvest products,” said Eduard Kremer, Vice President Central and Eastern Europe. “We are demonstrating our commitment to this important and growing customer base by opening a manufacturing site located within Europe, where we believe we can …

Smithers-Oasis Central & Eastern European Operations Vice President Named

Smithers-Oasis announces the appointment of Eduard Kremer to the new position of Vice President – Central and Eastern European Operations. In his new role, Eduard has responsibility for the company’s operations in Germany, France, Belgium, and Slovenia, which serve many markets throughout Central and Eastern Europe.

Smithers-Oasis Northern European & Mediterranean Operations Vice President Named

Smithers-Oasis announces the appointment of Stephen Short to the new position of Vice President and Managing Director – Northern European and Mediterranean Operations. In his new role, Stephen has responsibility for our operations in the United Kingdom and Spain, which serve many markets throughout Northern Europe and the Mediterranean.

Smithers-Oasis Germany Managing Director Appointed

Markus Schütze is named Managing Director – Smithers-Oasis Germany. In his new role, Markus has responsibility for daily operations at Smithers-Oasis Germany; and for market development and customer relationships in the markets served by Smithers-Oasis Germany, which include Germany, Austria, Switzerland, Italy, Greece, and Turkey.

Smithers-Oasis Loses Company Leader

Smithers-Oasis mourns the loss of Henri Clijsters, Vice President of the Smithers-Oasis European Operations, following a long illness. “Henri was a great leader, who cared deeply about not only our business, but also our people,” stated Robin Kilbride, Smithers-Oasis President. Henri had celebrated 28 years with the organization in 2009.

Robert Williams II, AAF – President-Elect SAF

Robert Williams II, AAF, Smithers-Oasis North America Vice President, is the President-Elect to serve on the Society of America Florist’s (SAF) executive committee. SAF is comprised of approximately 8,500 retail florists, 700 growers, 500 wholesalers, and the remainder, manufacturers in the U.S. Some of SAF’s initiatives include, but are not limited to: conducting marketing for the industry; sharing best practices; acting as a government advocate for the floriculture and agriculture industries; sharing industry intelligence, and …