FloraLife Expands Fresh Flower Storage And Reduces Processes Costs

For over six years, FloraLife has been working closely with supermarkets and wholesale club stores to provide quality solutions to help increase both customer satisfaction and solve store problems. Most flowers in the United States arrive in Miami before being distributed to stores nationwide. In the past, flowers were shipped in a “wet pack,” where stems were immersed in a flower food solution during transit. More recently, distribution centers for supermarkets and warehouse clubs have significantly reduced the slotting space allocated for the floral department by nearly half. This reduction limited the volume of flowers these centers could handle. To address the issue, distribution centers “dry packed” flower shipments, where flowers are transported without hydration and rehydrated with a solution upon arrival at the stores.

This change allowed stores to more than double the number of flowers they could stock. However, this transition presented logistical challenges. Most warehouse club stores lacked counters or service areas to cut the flowers and put them in a flower food solution. Additionally, the stores wanted to avoid spending time processing flowers and training staff, as they preferred to focus their efforts elsewhere. FloraLife stepped in to develop an effective solution to simplify the process for everyone involved.

The idea was simple. A plastic liner, fitted for flower buckets, with a pre-measured, perforated package of FloraLife® Flower Food Powder. Using the liner eliminated the need for sterilizing buckets by preventing bacteria growth. Paired with the Express Technology of the FloraLife® Flower Food, there is no need to cut stems. The system not only saves time, it also preserves a longer stem and increases the value of the bloom. This system decreased the store’s labor costs significantly for several years.

While many companies rely on the customer to change their expectations to adapt to available products, FloraLife is eager to jump in headfirst to solve customer problems and work to find the best solution for their situation. The invention of the FloraLife® Clear 200 eZ Dose® is just one example of how FloraLife strives to make sure both the seller and end consumer have a satisfying experience with their blooms.