FLORALIFE® Awarded Pick n Pay’s 2018 Horticulture Support Supplier of the Year

Nov 29, 2018

Company recognized for improving retailer’s sales volume and quality and decreasing waste within its floral department.

WALTERBORO, S.C. – FLORALIFE®, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, was recently awarded “2018 Horticulture Support Supplier of the Year” by Pick n Pay, headquartered in Cape Town, South Africa. Pick n Pay is the second largest supermarket chain store in South Africa, with approximately 1,200 stores in the country.

By introducing its “Floralife & You” program to Pick n Pay, FLORALIFE® was successfully able to help the company achieve increased sales volume and quality, and decreased waste within its floral departments.

FLORALIFE®also offered its Floralife® Express Technology premium line of flower food solutions to ultimately provide customers with optimum vase life.

FLORALIFE® was chosen for the award out of six other suppliers in the horticulture category. Cornelis Human, Technical Sales Representative, FLORALIFE®, accepted the award at a presentation held in October at Mount Usambara, Krugersdorp, where more than 250 suppliers were in attendance.

“We are surprised and thrilled with this honor,” said Human. “The entire FLORALIFE® team was committed to providing technical expertise, 24/7 support and a successful merchandising and marketing strategy to help elevate Pick n Pay’s floral departments.”

“The FLORALIFE® team has gone over and above to support Pick n Pay in developing our horticulture department into the huge success it is today. Through their ongoing dedication and hard work, our customers always have access to a wide range of beautiful, fresh flowers in our stores,” said Paula Disberry, Retail Executive, Commercial and Marketing, at Pick n Pay.

The FLORALIFE® brand includes a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife® Express Technology is a premium flower food solution that provides optimum vase life, cut or no cut. Its no-cut feature is a revolutionary technology that improves efficiency and saves labor costs, while acting as the perfect insurance policy for those customers who may not re-cut their stems. FLORALIFE® products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

For more information on FLORALIFE®, contact Global Marketing Director, Sharon Mikulinski at smikulinski@smithersoasis.com.

About Smithers-Oasis
Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and FLORALIFE® are two of the company’s most recognized brands founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately-owned company, is headquartered in Kent, Ohio, USA.

Media Contact:
Rosemarie Ascherl