KENT, OH – Smithers-Oasis Company has entered into a purchase agreement with Milton Adler Company of Atlantic City, NJ, a longtime manufacturer and supplier to the floral industry, effective immediately. With this purchase, Smithers-Oasis continues to add to its wedding and seasonal gift items.
The succession plan allows for a seamless transition of the quality products and services Milton Adler customers have come to expect including Atlantic, Stemson’s and Miss Petite brands. The Milton Adler management team will also be retained during transition.
“Smithers-Oasis and Milton Adler Company share a rich and long history in the floral business,” said Anne Stewart, vice president, North American Floral Operations, Smithers-Oasis. “By adding Milton Adler’s quality products to the Smithers-Oasis family of brands we are building on our competency in wedding and gifting categories to be increasingly valuable to our customers.”
“I am proud of my grandfather and father’s dedication and innovation in the floral industry,” said Jason Adler, president of Milton Adler Company. “I know their legacy is cared for by a company that has been a leader in the industry and respected among customers for decades. I am confident customers will be pleased with the service, quality and innovation that will continue for Milton Adler products through Smithers-Oasis.”
New product innovation will continue under Smithers-Oasis to provide the industry cost and labor saving products relevant to current trends.
This transaction adds more than 200 products to the Smithers-Oasis offering and represents a unique opportunity to add a highly complementary product line that positions the Company to further capitalize on its operational strengths.
“Consolidated ordering of these multiple brands across the United States and Canada gives additional confidence in product delivery,” concluded Stewart.