KENT, Ohio – May 2018 – Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower supply chain from propagation to consumer, announces the appointment of David Cervantes to territory sales manager, Oasis Grower Solutions.
In the position, Cervantes plans to develop new markets in Spain and Portugal, cultivate distributors and provide customer technical support. Prior to joining Smithers-Oasis Company, Cervantes was employed at Semilleros Vica plant in Almeria, Spain.
“The appointment of David Cervantes is part of our strategic growth plan to significantly increase Smithers-Oasis’ brand Oasis® Grower Solutions’ sales through a channel-focused effort,” said Bill Riffey, general manager, grower operations, Americas, Europe and Africa.
Cervantes earned his bachelor’s degree in environmental science from the University of Almería and his MBA in renewable energies, fuel cells and hydrogen from the International University of Menendez Pelayo, Madrid, Spain.
Cervantes resides in Almeria, Spain.
Oasis® Grower Solutions horticulture products provide for the strong, healthy, clean start and post-harvest care and handling of plants and flowers throughout their lifecycle to ensure the best user experience. The entire plant journey include the breeder, propagator, growers, retailers, distributors and finally, the end consumer.
Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and Floralife® are two of the company’s most recognized brands founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately owned company, is headquartered in Kent, Ohio, USA. www.smithers-oasis.com