Floralife® “It Doesn’t Matter How You Do It” Video Romances the Use of Flower Food by Motivating Retailers With Creative Placement and Application of Floralife® Express Technology Sachets

Dec 19, 2017

Innovative Express Technology encourages floral businesses to inform consumers on the advantages of flower food in order to leverage repeat customers

WALTERBORO, S.C. – Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, is introducing its new Floralife® video, “Did you know… it doesn’t matter how you do it,” to motivate retailers to show off Floralife® Express flower food sachets to emphasize the importance to customers. 

By educating customers with simple instructions on caring for their fresh cut flowers, customers feel confident, satisfied and positive—and more likely to become a repeat customer. Providing flower food sachets in an easily visible location helps to create a dialogue with the customer on the difference Floralife® Express Technology makes and, ultimately, encourages a magnificent experience and a solid reason to return when it’s time to purchase again.

The video is the fourth in a series of videos that highlight the benefits of this revolutionary technology. The Floralife® brand includes a complete line of innovative products for postharvest flower care and handling.

“Don’t hide that flower food sachet at the bottom of the stems, instead, let everyone see the magic! Make the sachet visible and create a dialogue with the customers about what the sachet is for and what a difference Floralife® Express Technology will make,” explains Sharon Mikulinski, global marketing manager, Floralife. “Customers are more likely to spend their hard-earned money with floral retailers again when they feel confident and have had an overall positive and satisfying experience with their purchase.”

Floralife® Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife® products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

For additional information and a free sample of Floralife® Express Technology products, visit: http://Express.Floralife.com

The video “Did You Know…It Doesn’t Matter How You Do It” can be viewed here: https://www.youtube.com/watch?v=8jwldF8DJeE&feature=youtu.be