Smithers‐Oasis Introduces Revolutionary New Floral Foam
First Floral Foam to Keep Flowers as Fresh as Flowers in a Vase
CUYAHOGA FALLS, OHIO – Firmly underscoring its leadership in floral foam innovation, Smithers‐Oasis, the company that invented the floral foam category, has just reinvented it with the development of its revolutionary OASIS® Floral Foam Maxlife. With the introduction of OASIS® Floral Foam Maxlife, florists can now offer customers around the world the unmatched ability to keep flowers alive as long, or longer than flowers in a vase.
With OASIS® Floral Foam Maxlife, Smithers‐Oasis empowers florists with the unique ability to ensure superior hydration, thereby maximizing the life, freshness and vibrancy of cut flowers. OASIS® Floral Foam Maxlife maintains the quality and consistency of OASIS® brand Floral Foams, while providing a proprietary floral foam formula that maximizes the lifespan of a variety of flowers, including traditionally hard‐to‐hydrate flowers, such as roses.
“With OASIS® Floral Foam Maxlife, florists will be able to offer flowers that live as long, or longer than flowers in a vase,” said Smithers‐Oasis President, Robin Kilbride. “It is our most flower‐friendly floral foam formula to date and opens doors to many new possibilities in floral design.”
OASIS® Floral Foam Maxlife is proven – through enhanced hydration – to keep petals and leaves from premature wilting, falling, browning, bent neck and stem burn in soft‐stem flowers, such as gerberas. Promoting the natural freshness of all types of flowers ensures that they remain more beautiful over a much longer period of time – significantly enhancing the consumer experience. And, a longer, more natural lifespan for flowers, as compared to other floral foams on the market, translates to greater value to retail florists.
Florists build their reputation on quality, consistency and design. That means success depends on the beauty and longevity of the flowers. With OASIS® Floral Foam Maxlife’s ability to maximize flower life through proper and consistent hydration, florists are free to prepare arrangements in advance without fear of sacrificing their products’ freshness and beauty.
Moreover, providing arrangements in floral foam enables florists to appeal to the majority of flower-buying consumers. A recent consumer survey* revealed flowers arranged in ceramic or non‐glass containers rank highest in presentation preference when sending fresh‐cut flowers, followed by flowers arranged in a basket, both of which require floral foam. With OASIS® Floral Foam Maxlife, consumers can now enjoy their floral arrangements longer, as flowers stay more naturally vibrant than ever before.
For wholesalers, OASIS® Floral Foam Maxlife carries the power of the industry’s top floral foam brand, which helps ensure retail florists have access to the best products in the floral industry.
OASIS® Floral Foam Maxlife will be available in March 2011. Contact your OASIS® Floral Product sales representative for more information.