The very first Floralife® fresh cut-flower food was produced and sold back in 1938. Its beginning was a joint venture between a successful commercial grower of roses, William Bussert, and a Chicago cut-flower wholesaler, James Sykora, Sr. of the Amling Co. The initial packaging of the powder product was a capsule format in which the customer opened, added and stirred into water. The directions required the customer to add ordinary table sugar to the mixture. Due to the short supply and rationing of sugar during World War II, sales quickly lagged.
In 1944 Floralife® flower food was reintroduced and the Floralife company formed. Early advertising for Floralife® products featured 20th Century Fox star actress, Joan Bennett. With promotional success, additional floral innovations soon followed, such as FloraDye™ (flower dye), FloraWax™ (prevented set-piece wilt), FloraKwick-Stick™ (a quick floral cement) and FloraGlow™ (makes potted plants “Glow and Grow”).
Floralife, Inc. generated a full line of high-end designer floral sprays to appeal to ever-changing consumer demands in the 1960’s. Mist ‘n Dye™, gave florists the ease of dyeing just one or two flowers at a time.
In the 1980’s, “Dew-y” became Floralife’s cartoonish character promoting flower quality and providing FloraCare information through a comprehensive care and handling manual. The introduction of FloraCare products included Silflor®, Hydraflor®, D.C.D.® and a flower food for different water types, Special Blend Pure and Special Blend Hard.
Country colors were the rage in home décor and Floralife answered the demand with the Homestead Color Collection. Floralife® Hot Melt GluGuns® and GluStiks® gave florists more flexibility in designing.
In the 1990’s, with the acceptance of the worldwide web, Floralife, Inc. launched www.floralife.com, an internet tool that would aid in the marketing and education of Floralife® products. Floralife, Inc. introduced EthylBloc™ Technology, the first patented government-approved ethylene action inhibitor to the floral industry. This was a monumental step to eliminating leaf yellowing, flower wilting, and significantly increasing flower life.
Floralife’s selection of flower food products expanded to offer “holding solutions," such as Floralife Professional® and Clear Professional® liquids, to mass markets and wholesalers for fresh flower storage.
In 2000 and beyond, Floralife, Inc. launched crop-specific Bulb and Rose flower foods, along with the first scented fresh flower food, Floroma®. Followed by this came eZ Dose® Flower Food, a fast-dissolving, easy-to-use holding or shipping solution for the bouquet and retail market.
In 2006, Floralife, Inc., a privately held company up to this point, was sold to Rohm & Hass, the worldwide chemical conglomerate. Shortly thereafter in January 2007, Smithers-Oasis Company, the worldwide leader in floral foam and floral design accessories, acquired the organization. With the synergies of both companies, Floralife, Inc. expanded with worldwide distribution networks throughout North and South America, Asia, India, Europe, Africa, Australia and New Zealand.