The most recognized and trusted brand for floriculture products introduces the next level of sustainability
KENT, Ohio – Responding to consumer trends and the demands of its customers, Smithers-Oasis is introducing the latest generation of OASIS® Floral Foam Maxlife, the world’s first floral foam with Enhanced Biodegradability. All OASIS® Floral Foam Maxlife made today now feature Enhanced Biodegradability.
According to Environmental Leader, 71 percent of Americans consider the environment when they shop. As a result, today’s consumers are looking for companies to value the environment as much as they do. Floral shoppers, especially, are increasingly socially responsible and demand that even the most exquisite designs do as much to protect nature as they do to capture its beauty.
“We are constantly evaluating the chemistry of floral foam to provide greater consumer benefits,” said Larry White, Smithers-Oasis vice president for corporate technology. “We are happy to have upgraded the technology of our floral foam to consider the entire lifecycle of the product, today’s modern landfill, and a reduced environmental impact.”
OASIS® Floral Foam Maxlife’s new foam formulation is designed for modern landfills and attracts microbes that break the foam down into methane, CO2 and organic matter. Testing based on the American Society for Testing (ASTM) and Materials standards shows that OASIS® Floral Foam Maxlife will biodegrade 25 percent within 18 months in biologically active landfill conditions1, while also keeping flowers fresh up to 50 percent longer than other floral foams. Testing is ongoing and as biodegradation rates continue, further information will be released.
The OASIS® Floral Foam Maxlife formulation with Enhanced Biodegradability will be used in all OASIS® Floral Products which use premium foam today, including bricks, mache, bouquet holders and designer shapes. All of the plastic parts often coupled with foam can then be recycled and floral designers and consumers can feel comfortable disposing of the floral foam in a landfill.
“Worldwide we are focused on sustainability,” continued White. “All of our people in 21 operating units are making sustainability a priority. We evaluate all of our products and business practices worldwide, and are proud of this advancement with our flagship product – OASIS® Floral Foam Maxlife.”
For more than 60 years, Smithers-Oasis has continued efforts not only in the advancement of the floral industry but also in sustaining the environment. Smithers-Oasis was the first in the industry to eliminate the use of chlorofluorocarbon from floral foam production and has successfully reduced volatile organic compound emissions (VOCs) by more than 85 percent over the last 25 years.
As part of the Smithers-Oasis culture, the company is constantly looking for ways to be an increasingly sustainable company and provide environmentally friendly products and solutions to its customers. Other Smithers-Oasis North America “green” products include:
- ECOssentials containers – all biodegrade in a landfill in 180 days
- OASIS™ Flat Cane and OASIS™ Midollino – made of renewable, natural materials
- OASIS™ Raw Muslin and Pastel Wraps – are reclaimed materials
- All OASIS™ glass, plastic containers and cages are recyclable
- All OASIS™ colored glass is sprayed with a water-based, low VOC paint
Additional information on Smithers-Oasis’ ongoing sustainability program can be found at www.smithersoasis.com/sustainability
1 This product has been shown by ASTM D5511 to biodegrade 25% within 18 months in biologically active landfill conditions. Appropriate facilities may not exist in your area. The rate and extent shown do not mean that the product will continue to decompose.